Can Microsoft out-innovate Google?

Microsoft announced today a round of updates to its Live Search offering. Searchengineland had a good story on the developments.

Microsoft, a late comer to the search engine game, has stepped up their pursuit of the number two spot, putting Google and Yahoo! on notice that they are serious about playing in this market.

Microsoft already has arguably the best image and video search of any of the big three and over the coming days and weeks they will be rolling out other updates. Will it be enough to start convincing people to give Live Search a chance?

I’ll be curious to see how good it is once all the updates are rolled out. Search is the type of data and hardware intensive application that Microsoft excels at. I think they’ll have much greater success than they will ever have with the Zune.

Does anyone out there think that Microsoft can catch Yahoo! or maybe some day even catch Google?


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Braden KelleyBraden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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