Invention or Innovation? – 300 MPG Car

Engadget has an article on a 300 MPG car that Aptera is now beginning to accept pre-orders for. Apparently, they intend to deliver it in twelve months.

I would contend that this automobile is an invention not an innovation, because there are already hybrid cars in the marketplace and this automobile will likely prove more useful than valuable. I believe it will be a niche player rather than a truly transformational product introduction, but I guess we will see. Toyota and other hybrid manufactures will be introducing plug-in varieties in the next few years along with better capacity batteries, improving MPG on both fronts.

Invention or innovation? Niche or mass acceptance? What do you think?


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Braden KelleyBraden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.

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Braden Kelley

Braden Kelley is a Director of Innovation and Human-Centered Problem-Solving at Oracle, a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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