Invention or Innovation? – 300 MPG Car

Engadget has an article on a 300 MPG car that Aptera is now beginning to accept pre-orders for. Apparently, they intend to deliver it in twelve months.

I would contend that this automobile is an invention not an innovation, because there are already hybrid cars in the marketplace and this automobile will likely prove more useful than valuable. I believe it will be a niche player rather than a truly transformational product introduction, but I guess we will see. Toyota and other hybrid manufactures will be introducing plug-in varieties in the next few years along with better capacity batteries, improving MPG on both fronts.

Invention or innovation? Niche or mass acceptance? What do you think?


Build a common language of innovation on your team

Don’t miss an article (3,950+) – Subscribe to our RSS feed and join our Innovation Excellence group!


Braden KelleyBraden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.

Posted in

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

Cultivating food from the air we breathe: How decades-old NASA technology is still delivering disruptive tech today

By Dan Blacharski | June 29, 2021

The “Replicator” machine seen on the “Star Trek: The Next Generation” television series was imagined as a 24th century technology…

Read More

Il Sole 24 Ore and qiibee launch the first book ever made on Blockchain & NFT

By Francesco Pagano | June 23, 2021

The first book in the world made on blockchain, the first ‘decentralized’ discussion on leadership, completely shared and co-created with…

Read More

Leave a Comment