Followup: Innovation Loves the Early Adopter
October 17, 2007 / /
Best Buy announced today that it has exited the analog TV business. Of course, this makes it easier for them to promote that all televisions purchased in their store will work in the all-digital future, but buried in the press release was a statement about the availabilty of converter boxes.
Those choosing to be in the late majority and laggard parts of the digital television market will be able to get up to two coupons per household that will allow them to purchase analog-to-digital conversion boxes for the outrageous sum of $40/each.
Of course I am kidding…
$40 is a lot cheaper than buying a new television, and may serve to keep some analog tube televisions out of the landfill.
It might not be a bad business to snap up outdated big screen analog televisions (27″ and up) at bargain prices on craigslist and then package them up with a converter box and re-sell them back on craigslist as a digital big screen television. Do you think there is a market out there?
Will you choose to go for a new television in February 2009 or opt for the $40 converter box?

Don’t miss an article (3,950+) – Subscribe to our RSS feed and join our Innovation Excellence group!
Braden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.
Posted in Uncategorized
NEVER MISS ANOTHER NEWSLETTER!
LATEST BLOGS
Five CV skills of a business-minded individual
Photo by Scott Graham on Unsplash The skills listed on a CV help employers quickly understand your suitability for a…
Read MoreFour ways you can ensure employees take accountability for their work
One of the most important driving factors for any successful business is a high-performing team. Having people working for you…
Read More