Digital Photos Go Wireless

There was an interesting piece of news last month from a company called Eye-Fi that has come up with technology to enable digital cameras using SD memory cards to transfer photos wirelessly.

The company has engineered a solution that combines 2GB of memory and WiFi in an SD memory card format. No more fumbling for cables. My camera doesn’t use that format, but what a great idea!

I would definitely say this is an innovation, but unfortunately for the company, their shelf life will be short unless they figure out another product to offer. The reason I say this is that their own success will kill them. If they are successful, then all camera manufacturers will build WiFi into their cameras sooner rather than later. If they are not successful, then digital camera manufacturers will integrate WiFi functionality more slowly.

Will this product be a hit? What do you think?


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Braden KelleyBraden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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