False Advertising?


I came across an interesting web site the other day that made me wonder if someone shouldn’t start a class action lawsuit against the fast food companies for false advertising.

How many times a day are people snookered into going into McDonalds or Taco Bell or Kentucky Fried Chicken by an enticing food picture, only to receive a microwaved, smashed indigestible piece of junk?

The site has wonderful side-by-side pictorial examples of the promise versus the reality.

What would you do if you bought a new car based on the model you saw in a brochure and the dealer drove a discolored, dented vehicle with cracked windows and half-flat tires around front for you to take home?

So why is it okay for fast food companies to treat their customers in the same manner?

People wouldn’t take this kind of bait and switch from a sit-down restaurant. They would send the food back.

So why shouldn’t we rise up and fight back against a “fast food” restaurant in the same way?

What do you think?

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Changeâ„¢ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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