Follow-up: Other People’s Money

Just came across a Seattle Times article talking about how Microsoft is going to produce digital short films for Xbox Live.

Buried in the article in a single sentence was the following:

“The pilots will also be distributed over MSN and Zune.”

So, Microsoft is halfway home by starting to produce content that people might find interesting.

Now they should leverage the infrastructure they are putting in place to produce content and partner with Microsoft Advertising to make and distribute content that site owners will find useful.

As we discussed in the original article, producing and syndicating useful content in key verticals then might encourage small site owners in those verticals to switch from Google Adwords, and lead to a larger query share for Live Search down the road…

What do you think?

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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