GM Followup – The Clouds Darken

As discussed in my previous post, GM is betting a lot on the Chevy Volt as a potential savior for the company. GM plans to deliver the Chevy Volt in November 2010.

However, yesterday, I came across two articles in the Seattle Times that cast additional doubt on whether the Chevy Volt will be the savior that GM thinks it will be. The first article was about how Chrysler is currently developing three electric or extended range electric vehicles for release in 2010. Chrysler did say however that it will probably only deliver one of the three vehicles on that timeline. But which one?

In a related article it was announced that Toyota plans to introduce a plug-in version of their Toyota Prius hybrid next year (2009), a full year before the debut of GM’s Chevy Volt offering.

I had previously theorized that Toyota would get to market before GM, and now it looks like that will be the case. So, can GM still win if it gets to the publicly available plug-in party a year after Toyota?

What do you think?

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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