Blogging from Business Innovation Factory

This week I will be attending the Business Innovation Factory (BIF-4) conference in Providence, Rhode Island. The focus of the conference is of course innovation, but seeking to bring it to life with storytelling. I will do my best to bring you highlights from some of the most interesting stories and the most intriguing insights.

If you happen to also be attending this conference, look for me or send me your details via the “Contact Us” part of the web site, I’d love to hear:

  • What you think of the blog
  • Your thoughts on innovation
  • What you would like to see me write about

Happy Innovating!

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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Credit Card Shenanigans

By Braden Kelley | June 16, 2006

It must be great to be in the credit card business in the United States. Demand is relatively inelastic and regulation is lax, so you can charge whatever you want for an interest rate, increase your fees once or twice a year, and make additional money off cash withdrawals and foreign exchange transactions.

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Building an Experience

By Braden Kelley | June 15, 2006

As people become ever more immune to traditional advertising and marketing, branding will become more important. Branding is all about building an emotional connection with customers. Making the decision to follow a strategy focused on building a brand is not without peril, however, as it means that you will have to choose to not do certain things, like pursue a low price strategy.

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