Blogging from Business Innovation Factory
This week I will be attending the Business Innovation Factory (BIF-4) conference in Providence, Rhode Island. The focus of the conference is of course innovation, but seeking to bring it to life with storytelling. I will do my best to bring you highlights from some of the most interesting stories and the most intriguing insights.
If you happen to also be attending this conference, look for me or send me your details via the “Contact Us” part of the web site, I’d love to hear:
- What you think of the blog
- Your thoughts on innovation
- What you would like to see me write about
NEVER MISS ANOTHER NEWSLETTER!
Credit Card Shenanigans
It must be great to be in the credit card business in the United States. Demand is relatively inelastic and regulation is lax, so you can charge whatever you want for an interest rate, increase your fees once or twice a year, and make additional money off cash withdrawals and foreign exchange transactions.Read More
Building an Experience
As people become ever more immune to traditional advertising and marketing, branding will become more important. Branding is all about building an emotional connection with customers. Making the decision to follow a strategy focused on building a brand is not without peril, however, as it means that you will have to choose to not do certain things, like pursue a low price strategy.Read More
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