BiF-4 Insights – Alexander Tsiaras – TheVisualMD.com

October 23, 2008 / Braden Kelley /

TheVisualMD site will be useful for both physicians and consumers.

We are starting with hypertension and then will continue to build out the site one condition at a time.

I encourage everyone to check out the site.

Good use of storytelling to make things more compelling than the text-based competition.

“We need to inspire people to take control of their lives.”

For more information on the talk, go here.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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