BiF-4 Insights – Dave Kusek – Berklee College of Music
Technology has changed everything with music, which used to be free:
- Radio (still free)
- Records fixed music at a moment in time (hear the same song, played the exact same way, over and over)
- TV led to mass-marketing of music
Artists as brands
- People want to have relationships with artists not record companies
For more information on the talk, go here.
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