BiF-4 Insights – Dave Kusek – Berklee College of Music

Technology has changed everything with music, which used to be free:

  • Radio (still free)
  • Records fixed music at a moment in time (hear the same song, played the exact same way, over and over)
  • TV led to mass-marketing of music

Artists as brands

  • People want to have relationships with artists not record companies

For more information on the talk, go here.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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