BiF-4 Insights – Dave Kusek – Berklee College of Music

Technology has changed everything with music, which used to be free:

  • Radio (still free)
  • Records fixed music at a moment in time (hear the same song, played the exact same way, over and over)
  • TV led to mass-marketing of music

Artists as brands

  • People want to have relationships with artists not record companies

For more information on the talk, go here.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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