BiF-4 Insights – Richard Satava – University of Washington

Permission to fail and not micro-managing R&D teams is key.

Have to think about shrink-wrapping maintenance and long-term service.

Operationalizing technology is not easy
– Many projects fail in operationalization

“Technology Readiness Levels”
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Once a technology reaches consumer acceptance, potentially innovation stops.

Gas to induce suspended animation?
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For more information on the talk, go here.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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