BiF-4 Insights – Richard Satava – University of Washington

Permission to fail and not micro-managing R&D teams is key.

Have to think about shrink-wrapping maintenance and long-term service.

Operationalizing technology is not easy
– Many projects fail in operationalization

“Technology Readiness Levels”
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Once a technology reaches consumer acceptance, potentially innovation stops.

Gas to induce suspended animation?
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For more information on the talk, go here.

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Braden Kelley

Braden Kelley is a Director of Innovation and Human-Centered Problem-Solving at Oracle, a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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