BiF-4 Insights – Richard Saul Wurman – Author and founder of TED Conference

Currently working on a project called 19.20.21

  • Founding principle is that it is currently impossible to compare city data or city maps across cities

This may seem crazy that you can’t, but it was actually 99 years after the publishing of the Bible by Gutenberg before pagination was invented.

Storytelling must set context:

  • You must start from the point of view of understanding that people don’t understand

Lack of information and understanding as a driver of social behavior

  • Reality is that a lot of people go into nursing homes because of incontinence
  • A lot of people aren’t good care receivers
    • Through the eyes of the patient
    • Through the eyes of the caregiver
      • Looking through both eyes as a way for understanding

Title of his new book is “The Gap”

Tango = Curiosity + Ignorance
-> Nobody knows how ignorant they are like I do

Check out his fable from 1975/76 timeframe – sounds very interesting

Public information should be public

  • Available, understandable

“Department of waiting to be wanted”

For more information on the talk, go here.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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