BiF-4 Insights – David Rockwell – Architect

Consider the impact of calling someone to congratulate them versus e-mailing them.

In designing a building, he starts by talking to the people who will be living in the building and identifying what their experience might be (what would they like).

We have a lab focused on craft and technology. We know it is not a profit center, but we think it is important to our desired outcome of designing great spaces.

Design is about embracing the central core elements and infusing them throughout.

We only go to theater for the memory (from a speech on “Theater and Architecture” connections).

Reasons people come together:

  • A mission bigger than themselves
  • To connect to other people

I see more festivals happening in the near term:

  • An increasing need for public spectacle

Storytelling is still telling people whether or not they want to listen to it.

Importance of mocking up what’s important to the people you are designing for.

Listening is important but prompting a key skill:

  • To try and pull out important insights from the interviewee

Latest mission is re-inventing playgrounds

For more information on the talk, go here.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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