BiF-4 Insights – David Yaun – IBM

IBM’s new core values:

  • Dedication to every client’s success
  • Innovation that matters, for our company and for the world
  • Trust and personal responsibility in all relationships

Global Innovation Outlook (GIO) program (similar to an innovation jam):

  • Brainstorming around big societal issues
  • 2-3 times per year at sites around the world
    • Ideas were going global
    • Innovation was becoming more open

  • Have now run about 50 GIO’s in 36 countries

Started with the question of:

What would happen if we took the five best scientists (IBM fellows) and five of the top, connected people from the consulting business and brought them together?

  • Problem was that it wasn’t open
  • So we started inviting external people and opened it up
    • We opened up our planning process
    • Videos posted on the web
      • Shame on us if we can’t execute first

We took it to the Chairman:

  • We estimated it would take 18-24 months to implement the idea
  • The chairman asked if we could do it in five months
    • Of course we stupidly said yes
    • Chariman said that if we ever get comfortable while implementing it then we are probably doing it wrong

Executive response:

  • “We already do this”
  • “What you’re proposing is very dangerous…”
  • “Your guys are taking drugs”
  • “I forbid you from talking to my customers”
  • “If you must go ahead with this folly, my job will be to prevent you from embarassing the Chairman”

“Don’t let your job desription define who you are or what you do.”

For more information on the talk, go here.

Posted in

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

Cultivating food from the air we breathe: How decades-old NASA technology is still delivering disruptive tech today

By Dan Blacharski | June 29, 2021

The “Replicator” machine seen on the “Star Trek: The Next Generation” television series was imagined as a 24th century technology…

Read More

Il Sole 24 Ore and qiibee launch the first book ever made on Blockchain & NFT

By Francesco Pagano | June 23, 2021

The first book in the world made on blockchain, the first ‘decentralized’ discussion on leadership, completely shared and co-created with…

Read More

Leave a Comment