BiF-4 Insights – Josh Klein – Frog Design

Josh told the story of getting his book published:

  1. He wrote the book, tried to sell it unsuccessfully, and so it was sitting in his drawer
  2. So, he gave it away via Creative Commons license
  3. He gave it away everywhere he could (including getting it included into the first e-book reader software for the iPhone)
    • 12,000 downloads and comments/fan mail/formatting suggestions

  4. He then looked around for Print On Demand options to print a copy for his mom
  5. He collaborated to get cover art for the book (using his college alumni list)
    • She got a url on the back of the book and a mention on the inside of the book
    • 12,000 people ended up downloading her work

  6. Commiserate – He told the story to an Amazon Print on Demand tech support person and they gave him a Pro account and Amazon ended up offering to distribute his book internationally

For more information on the talk, go here.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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