BiF-4 Insights – Josh Klein – Frog Design
November 5, 2008 / /
Josh told the story of getting his book published:
- He wrote the book, tried to sell it unsuccessfully, and so it was sitting in his drawer
- So, he gave it away via Creative Commons license
- He gave it away everywhere he could (including getting it included into the first e-book reader software for the iPhone)
- 12,000 downloads and comments/fan mail/formatting suggestions
- He then looked around for Print On Demand options to print a copy for his mom
- He collaborated to get cover art for the book (using his college alumni list)
- She got a url on the back of the book and a mention on the inside of the book
- 12,000 people ended up downloading her work
- Commiserate – He told the story to an Amazon Print on Demand tech support person and they gave him a Pro account and Amazon ended up offering to distribute his book internationally
For more information on the talk, go here.
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