Chocolate Milk Follow-Up

I got excited when I saw Alpenrose Swiss Supreme chocolate milk in The Creamery at Pike’s Place Market the other day in Seattle. But, I was disappointed to find out that it still has carageenan (although farther down the ingredient list), AND it also has salt and artificial flavor in it.

Carageenan is a nasty thickener whose safety as a food additive is still being evaluated. It has no place in chocolate milk. And salt?

I wrote a blog entry about chocolate milk a while back.

I have been mourning the bankruptcy of Wilcox Farms for some time as they used to make an old fashioned chocolate milk that was to die for. It was much better than the chemical soups that I have to choose from now.

Don’t consumers deserve a real chocolate milk?

I could probably help someone figure out a chocolate milk formula with no extra thickeners or flavors. Combine that with the right marketing, and you have a winner on your hands.

Anybody interested?

@innovate

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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