Email is Still the King of Social Media

A new study is out from ShareThis that shows that when users go to share a web page, they still do so most often by e-mail (57.1%).

I would have thought it was something other than e-mail by now, but it’s not. Facebook was the #2 sharing method via ShareThis at 21.2%, while Twitter only made up 0.50% of the sharing via ShareThis.

Even more interesting was that since August 2008, the following services lost share (ranked by the size of their loss):

  1. Digg
  2. Email
  3. Other
  4. MySpace
  5. StumbleUpon
  6. Technorati

While the following services gained share:

  1. Facebook
  2. Twitter
  3. AIM

You can see the results in more detail here.

What do you think?

@innovate

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Braden Kelley

Braden Kelley is a Director of Innovation and Human-Centered Problem-Solving at Oracle, a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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