Email is Still the King of Social Media

A new study is out from ShareThis that shows that when users go to share a web page, they still do so most often by e-mail (57.1%).

I would have thought it was something other than e-mail by now, but it’s not. Facebook was the #2 sharing method via ShareThis at 21.2%, while Twitter only made up 0.50% of the sharing via ShareThis.

Even more interesting was that since August 2008, the following services lost share (ranked by the size of their loss):

  1. Digg
  2. Email
  3. Other
  4. MySpace
  5. StumbleUpon
  6. Technorati

While the following services gained share:

  1. Facebook
  2. Twitter
  3. AIM

You can see the results in more detail here.

What do you think?

@innovate

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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