Effective Conversational Marketing

Business Strategy Innovation just published a white paper to its web site on
Effective Conversational Marketing.”

Here is an excerpt:

Introduction

What is conversational marketing?

Conversational marketing is relationship marketing for the social media age. Thinking about your marketing efforts in terms of a conversation changes the approach and better integrates social media. Relationships are something that are formed, but conversations are ongoing and evolving and require both sides to participate.

How Social Media Fits In

It seems like I can’t get through a day right now without hearing somebody in the media or on the street talking about social media. I think it is great that social media has captured people’s attention, but will having more communication channels improve conversational marketing?

Only if properly integrated into the conversations between consumers and companies.

To do this, social media must be established both as part of your on-going conversational marketing programs (on-boarding, loyalty, retention, etc.) and also integrated into your ad hoc or seasonal marketing campaigns.”

Download the complete “Effective Conversational Marketing” white paper in PDF form.

What do you think?

@innovate

Image Credit – NoLifeBeforeCoffee

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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