Trickle-Up Innovation

Trickle-Up Innovation is a topic you will hear more and more about.

Innovations currently tend to be commercialized in the developed countries and then distributed in the developing world. Trickle-Up Innovation turns that model on its head by commercializing products or services in developing countries and then adapting them for the developed world.

Trickle-Up Innovation does not displace the traditional dissemination patern, but instead provides another option for innovators to consider when looking at commercializing their ideas.

One reason that Trickle-Up Innovation will find increasing adoption is the fact that innovative products and services tend to initially be adopted by those with the greatest pain.

Another reason that companies will expand their innovation strategies to include Trickle-Up Innovation is the fact that often the breakthroughs that drive innovation come from working with extreme users.

Extreme users and those with the greatest need for an innovation are equally likely to be found in the developing world as in the developed world – opening the door for Trickle-Up Innovation.

Where will you find innovation?

@innovate

For more information, see Fast Company’s article or BusinessWeek’s article on Trickle-Up Innovation.

Posted in

Braden Kelley

Braden Kelley is a Director of Innovation and Human-Centered Problem-Solving at Oracle, a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

Unexpected Foes – Weak Links in Innovation Roadmaps

By Dimis Michaelides | September 23, 2020

Imagine you are implementing a transformation program in your organization. You have it all spelt out with the fashionable jargon…

Read More

Innovation in China with Fabernovel

By Nicolas Bry | September 23, 2020

Katherine Wang is Project Director at Fabernovel in Shangai, China. I thought her presentation at the Fabernovel MultipLX #42 ‘Uncovering…

Read More

Leave a Comment