Making Money by Giving IP Away

If you haven’t seen this video highlighting the work that Trent Reznor of Nine Inch Nails and team have done in the wake of decreasing music sales and increasing piracy, you certainly should:

Nine Inch Nails makes their body of work available on their web site for free and then offers people several different ways of purchasing a part of the music and a part of the experience (including limited edition items).

It all boils down to two key concepts:

  1. Connect with fans (CTF)
  2. Give people a reason to buy (RTB)

So, what are you doing to connect to the fans of your products and services?

Are you giving your customers enough of a reason to buy?


Build a common language of innovation on your team


Braden KelleyBraden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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