Top 10 CK Prahalad Insights – World Innovation Forum


Taking a slightly different approach than other World Innovation Forum bloggers, I’ve distilled 90 minutes with CK Prahalad down into these Top 10 Insights:

  1. Companies achieving competitive separation will be focused on ‘next practices’, not best practices
  2. Managers must focus some of their attention on volatility and discontinuities, because if not actively managed, discontinuities become disruptions
  3. To manage volatility you must address two contradictory requirements:
    • Strategic Clarity and Consistency
    • Operational Agility and Resilience

  4. Avoiding commoditization from now will require the creation of personalized, co-created experiences (possibly using multiple vendors)
  5. Only when you try to get rid of variable costs do you realize they are fixed
  6. Our new business reality requires systems capable of enormous volatility and scaling up and down rapidly
    • How do I create capability of anticipating the future?
    • How do I enable real time reconfiguration of resources?

  7. Four billion people want to be part of the global marketplace – this will have a profound impact on sustainability
  8. The question is not whether I can invest big, it is whether I can learn fast
  9. Innovation requires speed and stamina along with clarity of direction
  10. Don’t start where you are in determining strategy – you will only get extrapolation from present – and you will only get budget-oriented approaches
    • Position yourself in 2015 or 2020 and then fold the future in
    • Strategy is about folding the future in, not about extrapolating
    • You imagine the future and then you determine the short steps inbetween to get there

Finally, I’d like to end with a quote from CK Prahalad’s mother:

“Never accept silence as agreement because you’ll regret it later.”

What do you think?

Braden Kelley (@innovate on Twitter)

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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1 Comment

  1. Narender Kumar Sharma on May 24, 2012 at 8:12 am

    So far I have read as per Indian Contract Act that silence is agreement, the concept has totally changed we are far behind being following the 19th Century Rules.

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