Top 10 Paul Saffo Insights – World Innovation Forum


Taking a slightly different approach than other World Innovation Forum bloggers, I’ve distilled my time with Paul Saffo down into these Top 10 Insights:

  1. There are times when the uncertainty is so great that you shouldn’t even forecast at all
  2. Google becoming richer as people ‘contribute’ search strings – Where else do you think you are consuming but actually contribute?
  3. 2/3 of Roomba owners give them a name – 1/3 take them with them to friend’s house or on vacation
  4. Innovative ideas often take about twenty years to succeed – If you find something that has been failing for almost 20 years, pay special attention
    • LucasFilm Habitat failed 20 yrs ago, others followed in failure, then Second Life took off

  5. People tend to substitute forward velocity as a measure of succcess
  6. Sometimes bad management is what allows innovation to happen
  7. The innovators’ trap is mistaking a clear view for a short distance
  8. People talk about innovations as an S-curve. Most people look at the inflection point. Look at the flat spot instead.
  9. Forecasters tend to over-estimate the short-term and under-estimate the long-term
  10. If you want to make sense of the future, look back – Look back twice as far as you are looking forward

Finally, I’d like to end with a quote from Mark Twain:

“History doesn’t repeat itself, at best it sometimes rhymes”

UPDATED May 24, 2009 – Here are the slides from Paul Saffo’s presentation at the World Innovation Forum:

What do you think?

Braden Kelley (@innovate on Twitter)

Posted in

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Changeâ„¢ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

What happened to smart advertising?

By Braden Kelley | July 18, 2007

For a television advertisement to be effective, do you need to lay out everything for the viewer and make it obvious? Or, is an advertisement more memorable if you let the viewer connect the dots themselves? Here are two examples of television advertisements that promote the product in a slightly more intellectual/emotional way that promotes engagement and curiousity:

Read More

Invention versus Innovation

By Braden Kelley | July 17, 2007

Continuous innovation requires that innovation is placed at the center of the organization and that all parts of the organization are changed to support it. To effectively place innovation at the center of the organization, people must know what innovation is, what it looks like in their organization, and how they can contribute. Most people easily confuse invention with innovation, and wrongly chase invention in the name of innovation.

Read More

Leave a Comment