Definition – What is Innovation?

June 2, 2009 / Braden Kelley /

Innovation has been defined many ways by many different people.

In January 2009, innovation was defined forty different ways in under 140 characters for a Twitter contest.

These of course aren’t the only possible definitions for innovation, but here is a video of my innovation definition (along with an example):

“Innovation transforms useful seeds of invention into solutions valued above every existing alternative.” – Braden Kelley

What is your innovation definition?

Braden Kelley (@innovate on Twitter)

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Changeâ„¢ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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