Video Interview with BT Americas’ Neil Blakesley

I had the opportunity to interview Neil Blakesley of BT Americas at the incentive2innovate conference this week at the United Nations in New York City. You can see the video interview here:

Here are the questions I asked him:

  1. What do you see as the most exciting innovation in telecommunications to reach businesses in the next 12-18 months?
  2. What have been some of the greatest successes that BT has had outside of the UK and how did innovation play a role?
  3. What do you feel is unique about BT’s approach to collaboration and innovation?
  4. Do you feel that incentives have a real impact in stimulating innovation?

The biggest takeaway for me was that even if you design the greatest approach to internal or external open innovation ever seen by mankind, it will still be important to try and keep it fresh for people so that participation can be sustained.

What do you think?

Braden Kelley (@innovate on Twitter)

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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