LinkedIn or Ning for Innovation Community?

Which do people prefer for sharing interesting news, articles, videos, and all around community – Ning or LinkedIn?

I created an Innovation Community a year ago on Ning and to date it has 42 members.


Ning had a lot of promise when it first came on the scene, but I’m not sure that it has a bright future because it hasn’t found a way to make itself an integral part of people’s lives.

I created the Continuous Innovation group on LinkedIn two months ago and it already has 470+ members.


LinkedIn groups don’t require people to join yet another social network and build yet another profile (most people are already members of LinkedIn – or should be). LinkedIn is part of many people’s routine, and if it’s not they can sign up to receive a daily or weekly digest of group activity by e-mail.

LinkedIn groups may not offer all of the functionality of Ning groups, but they do offer discussions, job postings, and the ability to share news articles or other links. I think that’s good enough.

What do you think?

Care to discuss this in the Continuous Innovation group?


Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

Posted in

Braden Kelley

Braden Kelley is a Director of Innovation and Human-Centered Problem-Solving at Oracle, a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

Atelier Louis Zero: Spot, Play, Go,… Zero!

By Nicolas Bry | August 18, 2020

Atelier Louis Zero is not a digital agency, it’s a strategic design workshop. To better understand this branding, I have asked…

Read More

The Predictable Recipe Of Branding

By Francesco Pagano | August 18, 2020

From an interview/podcast I just made with the great Chiara Covone on Marketing & Branding. Great discussion. Today we are…

Read More

Leave a Comment