New Feature – 'Innovation Perspectives'


Thanks to an idea/request from Jeffrey Phillips of OVO Innovation, we are starting a regular monthly feature here on Blogging Innovation called Innovation Perspectives.

The idea is to present our loyal readers with different perspectives on a single topic all in one place – from several different authors. This will give our innovation community the opportunity to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn.

This month’s Innovation Perspectives topic for the week of August 17-23, 2009:

“Describe the importance of innovation strategy to the success of an organization’s innovation efforts.”

  • Do companies need an innovation strategy?
  • What role does it play?
  • What are best practices in setting innovation strategy?
  • How should organizations integrate their innovation strategy into their corporate strategy?

Several contributing authors will be writing articles on this topic, but you are also welcome to submit an article by the end of August 15, 2009.

I’ll publish all of the accepted articles during the week of August 17-23, 2009 for discussion.

If you would like to suggest a topic for September, please leave a comment or contact us.

We look forward to sharing our innovation perspectives with you next week and hearing your thoughts!


Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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