Top 10 Jeffrey Phillips Insights (Spigit Innovation Summit)

by Braden Kelley

I had the good fortune to hear Jeffrey Phillips of OVO Innovation speak on the second day of the Spigit Innovation Summit on August 14, 2009. We are lucky to have Jeffrey Phillips as a contributing author here on Blogging Innovation.

Here are the top ten insights that I captured from Jeffrey Phillips’ speech:

  1. 1/10 of 1% of ideas submitted on Dell’s IdeaStorm apparently are found to be useful (1 out of a 1000)
  2. Suggestive innovation sites like Dell’s IdeaStorm can have the problem of vocal minority influencing the broader majority
  3. The directed, invitational external community model best for generating disruptive innovation (via @bhc3)
  4. Lotka’s Law and communities says that out of 100 people in a community, only 10 people participate, and only 1 participates frequently
  5. Anywhere from 20-40% of employees may participate in your innovation community – Your rollout communications and culture have a huge impact
  6. Lurking is a form of community participation – curiosity
  7. You can’t be a “little bit pregnant” with external innovation communities. You need to establish a strong engagement model upfront. (via @bhc3)
  8. You should really visualize your process for integrating the ideas that come out of an innovation community before you begin
  9. When building an innovation community, you have to position it as a site that highlights what’s in it for the community participants
  10. To get participation in an innovation community, its members must be able to trust that something will change as result of their participation

What do you think?


Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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