The Carrot Principle – Pixar Style

I’ll be publishing a book review of “Conquering Innovation Fatigue” soon, and for a bit of fun I thought we could flashback to a book I reviewed in June 2009 – “The Carrot Principle” – Pixar-style:

It just goes to show that not paying attention to the rewards and recognition for your most valuable resource (your employees), can result in breaking the will to share – this point we will discuss in the book review of “Conquering Innovation Fatigue” by Jeff Lindsay, Cheryl Perkins, and Mukund Karanjikar.

Are you moving your employees’ carrot?

Are you willing to pay the consequences?


Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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