Will the Flip be Flipped by the iPod?

Apple iPod Nano
by Braden Kelley

Apple’s September 9, 2009 media event came and went with what most might call a whimper. There was no highly anticipated Apple iTablet, and the event served to mostly refresh the iPod line.

Lost in the disappointment over the lack of an Apple tablet computer introduction was a small, but potentially huge change to the iPod Nano.

A lot of other authors have written about how great the Flip video camera is, and how it disrupted the video camera market by introducing a smaller, simpler video camera that was ‘good enough’ at recording video, but made it much easier to get video onto the PC and onto the Internet. Today at Office Depot I saw an 8gb Flip for $199.

Now, the 8gb iPod Nano is $149.

So the iPod Nano is cheaper and a lot smaller. The iPod Nano also has an FM radio, pedometer, voice memo capability, built in special effects, and this thing called iTunes you might have heard of. Want 16gb of storage instead? A 16gb iPod Nano is only $179 (still less than an 8gb Flip). And if you’re a Mac user you’ve also got iMovie and iDVD to edit and burn the videos when get to the Mac. Oh, and you can post them to facebook and YouTube too.

The video quality of the sample videos look ‘good enough’ and with its cheaper price, smaller size, and wider solution set, I would expect iPod Nano sales to rise and Flip sales to fall.

Sorry Cisco. It looks like you bought into the cheap, simple video camera space a little too late. But then Cisco wins even if the iPod Nano beats out the Flip because they’ll sell more networking gear, so they are happy either way.

What do you think?


Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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