Video Interview – Saatchi & Saatchi CEO Kevin Roberts
I had the opportunity to interview Kevin Roberts, CEO of Saatchi & Saatchi at the World Business Forum this week at Radio City Music Hall in New York City. You can see the video interview here:
Saatchi & Saatchi is a well-regarded advertising agency and Kevin Roberts has a lot of great insight on the customer. In this short video we chat about the evolving relationship between customers and their mobile devices, the state of integrated campaigns with social media as a component, and about Saatchi & Saatchi’s “Do One Thing” (aka DOT) campaign.
For those of you don’t know, Kevin Roberts is a contributor here on Blogging Innovation.
What do you think?
Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.
NEVER MISS ANOTHER NEWSLETTER!
LATEST BLOGS
Five CV skills of a business-minded individual
Photo by Scott Graham on Unsplash The skills listed on a CV help employers quickly understand your suitability for a…
Read MoreFour ways you can ensure employees take accountability for their work
One of the most important driving factors for any successful business is a high-performing team. Having people working for you…
Read More