Live Coverage of Optimizing Innovation


by Braden Kelley

We will be bringing you live coverage on Twitter of Optimizing Innovation (October 21-22, 2009) from the Crowne Plaza Times Square Manhattan in New York City.

During the event we hope to do video interviews with several of the speakers.

And, after the event we will post our video interviews and blog entries with key insights from the speakers’ presentations.

Here is a partial list of the corporate innovation leaders speaking at the event:

  • Whirlpool – Moises Norena – Director of Global Innovation & PMR
  • American Express – Steven Faktor – VP, Head of Chairman’s Innovation Fund and Portfolio Management
  • Wyeth Biotech – Robert Repetto – Director, New Technology and Innovation
  • 3M – Mauro Porcini – Head of Global Design Consumer & Office Business
  • Diageo – Randy Carlson – Global Innovation Director
  • Kraft Foods – Dr. Steven Goers – VP of Open Innovation & Investments
  • Anheuser Busch-InBev – Patrick O’Riordan – Global Director of Insights and Innovation
  • AXA Equitable – Halina Karachuk – VP of Innovation
  • BAE Systems – John Paul Parker – Director of Intelligence Innovation
  • Microsoft – Joe Boggio – Director of Innovation Management Solutions

Follow along with us during the event on Twitter for the blow-by-blow analysis.


Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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