Innovation Perspectives – October Wrapup


Innovation Perspectives is our monthly feature to present our loyal readers with different perspectives on a single topic all in one place along with the ability to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn. This month’s topic was:

“What roles do engineers and marketers play in an innovation setting, and what conflicts can arise based on their perspectives and approaches?”

  • Thank you to Steve Todd for submitting this month’s topic

Here is a list of all of the authors that participated this month and links to their articles on this topic.

  1. Braden Kelley – Engineering versus Intangible Value
  2. Jeffrey Phillips – Engineers, Marketers and Innovation
  3. Mike Brown – Operationally Smart Marketing
  4. Mark Roser – Fighting our Stereotypes
  5. Rowan Gibson – Matching Possibilities with Needs

If you would like to suggest a topic for next month’s Innovation Perspectives, or would like to contribute, please leave a comment or contact us.


Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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