Stop Telling Prospects What You Do
Your prospects don’t care what you do. They don’t care how it works.
They’re only thinking of themselves. And can you blame them?
Their butt is on the line if they don’t deliver results, cut costs, delight their own customers. They have their own problems, their own pain, their own priorities.
Your prospects don’t care what you do. They will only care about you if you can solve their problem. Ease their pain. Make their job easier. Make them look like a hero.
Your prospects don’t care what you do. They care deeply about what you can do for them.
There is only demand for your product if there is more demand for the solution it represents.
Sell that way.
Matt Heinz is principal at Heinz Marketing, a sales & marketing consulting firm helping businesses increase customers and revenue. Contact Matt at matt@heinzmarketing.com or visit www.heinzmarketing.com.
NEVER MISS ANOTHER NEWSLETTER!
LATEST BLOGS
Three things you didn’t know about credit cards
Photo by Ales Nesetril on Unsplash Many of us use credit cards regularly. From using them for everyday purchases to…
Read MoreFive CV skills of a business-minded individual
Photo by Scott Graham on Unsplash The skills listed on a CV help employers quickly understand your suitability for a…
Read More