Another Value-Driven Social Media Example

WiskIt Facebook Application

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by Braden Kelley

Following up on my previous article – The Right Way to do Social Media – I wanted to share another value-driven social media example:

Wisk’s facebook application called WiskIt.

“We thought perhaps we could take our stain-fighting heritage, and take it online to Facebook,” according to Elisa Gurevich, Brand Manager for Wisk.

It’s a great comment from the brand manager, and it is the way that every marketer should be thinking.

What value could we deliver to customers online that is consistent with our brand and our marketing strategy?

After all, despite what most people think, you don’t really need a social media strategy that stands apart from your marketing strategy.

Though your approach to social media might be different than other communication channels, social media isn’t this separate thing with mystical powers.

Social media should be an integrated part of your overall marketing strategy and something that every marketer has already educated themselves on how to use properly. Though it is never too late to learn!

What other examples of well-executed social media campaigns would people like to share?


Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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