Innovating for Fun and Social Good

I came across this on sitsite.com’s blog and had to share it. After all, we could all use a little more fun in our lives, and if some social good can be achieved in the process, all the better!

It is from a Swedish site advertising a contest that will award a 2,500 Euro prize for the idea that best exemplifies the premise that:

“something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”

To see more examples or to enter the contest, please visit The Fun Theory site. The campaign and competition are sponsored by Volkswagen – Smart move!


Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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