It is NOT who you know

Why Trust Trumps Volume

by Matt Heinz

Why Trust Trumps Volume with Twitter or Anything ElseThe assumption that a big network – thousands of followers on Twitter, an enormous rolodex, a really big mailing list – directly translates into influence and performance is ridiculous. Anybody can build a big list of names.

The more important question is whether those people care about you.

  • Do they respect you?
  • Do they trust you?
  • When called upon, will they help you?
  • Will they buy from you?

The trick is translating that big list into an army of evangelists, a group of individuals who respect and trust you.

That’s how to measure the value of your network. Not by sheer volume, but by trust.

Trust drives influence, and influence enables action.


Matt HeinzMatt Heinz is principal at Heinz Marketing, a sales & marketing consulting firm helping businesses increase customers and revenue. Contact Matt at matt@heinzmarketing.com or visit www.heinzmarketing.com.

Posted in ,

Matt Heinz

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

Five CV skills of a business-minded individual

By Hubert Day | September 21, 2023

Photo by Scott Graham on Unsplash The skills listed on a CV help employers quickly understand your suitability for a…

Read More

Four ways you can ensure employees take accountability for their work

By Hubert Day | April 5, 2023

One of the most important driving factors for any successful business is a high-performing team. Having people working for you…

Read More

Leave a Comment