Brainstorming Breakthroughs Require the Right Question!

Brainstorming Breakthroughs Require the Right QuestionThere’s a simple reason why so many brainstorm sessions are a waste of time. The problem statement being pitched to participants is the wrong one.

This is not surprising – especially when you consider how little time most facilitators put into preparing for a session.

Here’s what happens: The person who calls the session is usually scrambling – overwhelmed, over-caffeinated, and running from one meeting to the next. Out of breath, they pitch the topic to the group, but the topic is either vague or secondary to a more essential challenge that remains unspoken.

G.K. Chesterton, one of the most influential English writers of the 20th century, distilled the phenomenon down to 13 words. “It’s not that they can’t see the solution,” he said. “They can’t see the problem.”

Then, of course, there’s also the phenomenon of perception bias.

Pitch a challenge to an IT person, and it will be seen as a technology problem. Pitch it to a CFO, and it will be seen as a financial problem. Pitch it to a marketing person and it will be seen as a branding problem.

Or as a wise man once said, “When a pickpocket meets a saint all he sees are pockets.”

If you plan on running an ideation session any time soon, don’t just stumble into the room and pitch a vague topic to the group. Do your homework. Make the effort to identify the REAL issue before asking for ideas. If it’s the WRONG QUESTION you present, no amount of idea generation is going to make a difference.

Enjoy this post? Subscribe to our RSS feed and join our Continuous Innovation group!

Reblog this post [with Zemanta]


Mitch DitkoffMitch Ditkoff is the Co-Founder and President of Idea Champions and the author of “Awake at the Wheel”, as well as the very popular Heart of Innovation blog.

Mitch Ditkoff

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

Carbon neutrality: what is it, how to achieve it and why you should care

By Hubert Day | June 22, 2022

When sustainability is on the agenda, you’re likely to hear many terms mentioned that you may or may not be…

Read More

Is remote working more eco-friendly than commuting?

By Hubert Day | May 31, 2022

Photo by NordWood Themes on Unsplash Working remotely became a part of everyday life for many people all over the…

Read More

Leave a Comment