Creating Customer Value and Conversation

On playfool.com I came across a very interesting potential partial solution to the societal problem of drunk driving using an integrated approach, that combines an interactive game with advertising and the services of the local taxi association. And of course, the bars and clubs are happy to participate in order to reduce their risks (or maybe out of the goodness of their hearts). This is a great example of how to create customer value and conversation instead of just shouting at potential customers via traditional advertising.

So, without further ado is an interactive marketing experience not likely to be mistaken for the Wii:

Are you creating customer value and conversation with your marketing efforts?

Can you think of other interactive experiences or innovations to help combat societal ills?

Enjoy this post? Subscribe to our RSS feed and join our Continuous Innovation group!

Reblog this post [with Zemanta]


Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

Posted in

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

How eco-friendly is the production of bikes and e-bikes in comparison to cars?

By Hubert Day | April 27, 2022

Photo by Himiway Bikes on Unsplash We are all well aware of the benefits cycling can have, both on our…

Read More

Three things young people should know about apprenticeships

By Hubert Day | March 10, 2022

Photo by Mars on Unsplash Times are changing for young people after they leave school. Once, no one went to…

Read More

Leave a Comment