Innovation Perspectives May Wrapup

Innovation Perspectives
Innovation Perspectives is our monthly feature to present our loyal readers with different perspectives on a single topic all in one place along with the ability to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn. May’s topic was:

“How should firms collaborate with customers and/or value chain partners to co-create new products and services?”

  1. Janelle Noble – Adobe’s Idea Lab
  2. Yann Cramer – A Common Purpose
  3. Mark Prus – Three Co-Creation Perspectives
  4. Mike Dalton – Eyes Wide Open
  5. Mike Brown – Collaborative Innovation Efforts
  6. Mark Roser – When to Co-Create
  7. Debbie Goldgaber – Co-Creation vs. Open-Product Development
  8. Matt Heinz – Getting Partnerships Done
  9. Steve Todd – EMC Customer Innovation

May Sponsor - Spigit

If you would like to suggest a topic for next month’s Innovation Perspectives, or would like to contribute, please leave a comment or contact us.


Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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