Innovation Perspectives June Wrapup

Innovation Perspectives
Innovation Perspectives is our monthly feature to present our loyal readers with different perspectives on a single topic all in one place along with the ability to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn. June’s topic was:

“What are three specific actions that a non-innovative company can take to become more innovative?”

  1. Jeffrey Phillips – Decide to be Different
  2. Yann Cramer – Truth Serum
  3. Paul Sloane – A Three-Legged Stool
  4. Mike Brown – Turnaround Innovation
  5. Mike Dalton – 3 Steps to Caffeinate Your Innovation
  6. Mark Turrell – Get Realistic and Start Small
  7. Mark Prus – The Three I’s
  8. Kevin McFarthing – Create an Honest Crisis
  9. Bryan Mahoney – Tangible and Measurable
  10. Meri Gruber – Connect and Reward
  11. Ric Merrifield – Don’t Be Michael Jordan
  12. Jose Mello – Environment to Spur Innovation
  13. Rocco Tarasi – Three Baby Steps to Innovation
  14. Braden Kelley – Take Three

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You can check out all of the ‘Innovation Perspectives‘ articles from the different contributing authors on ‘What are three specific actions that a non-innovative company can take to become more innovative?’ by clicking the link in this sentence.


Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also the author of the forthcoming book “Stoking Your Innovation Bonfire” from John Wiley & Sons.

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Changeâ„¢ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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What happened to smart advertising?

By Braden Kelley | July 18, 2007

For a television advertisement to be effective, do you need to lay out everything for the viewer and make it obvious? Or, is an advertisement more memorable if you let the viewer connect the dots themselves? Here are two examples of television advertisements that promote the product in a slightly more intellectual/emotional way that promotes engagement and curiousity:

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Invention versus Innovation

By Braden Kelley | July 17, 2007

Continuous innovation requires that innovation is placed at the center of the organization and that all parts of the organization are changed to support it. To effectively place innovation at the center of the organization, people must know what innovation is, what it looks like in their organization, and how they can contribute. Most people easily confuse invention with innovation, and wrongly chase invention in the name of innovation.

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