What's Your 2011 Strategy?

Why you need to get started now…

by Matt Heinz

Yes, I’m asking about January in July.

You don’t have to have your budget set. You don’t need to know your January sales quota.

But at this point in the year, you probably have a reasonable idea of how you’ll finish 2010. Especially if you work in a recurring-revenue business, you have a good idea of expected 2010 revenue and margin.

So what’s ahead for next year? What’s your 2011 revenue and profit goal? What do you want market share to look like? And how the heck are you going to get there?

The answer is probably a shift, acceleration or full change to your current strategy. Not just sales & marketing, but overall go-to-market. New products, new markets, new partnerships. Some of these may require new people, new processes, shifts in how you do business today.

That’s a lot of new, a lot of potential change, and certainly a lot of things to figure out. And when you hit January 1, it had better be figured out or you’re already behind.

I’m not trying to scare you. You have plenty of time. Just get started now.

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Matt Heinz is principal at Heinz Marketing, a sales & marketing consulting firm helping businesses increase customers and revenue. Contact Matt at matt@heinzmarketing.com or visit www.heinzmarketing.com.