Innovation Perspectives July Wrapup

Innovation Perspectives
Innovation Perspectives is our monthly feature to present our loyal readers with different perspectives on a single topic all in one place along with the ability to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn. July’s topic was:

“How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?”

  1. Mike Dalton – Digging in the Jungle
  2. Drew Boyd – Green Field Innovation
  3. Mark Prus – Follow Their Hearts
  4. Jeffrey Phillips – Opportunities or Threats?
  5. Mike Brown – Identifying Early Stage Innovation

August Sponsor - Spigit

If you would like to suggest a topic for next month’s Innovation Perspectives, or would like to contribute, please leave a comment or contact us.

You can check out all of the ‘Innovation Perspectives‘ articles from the different contributing authors on ‘How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?’ by clicking the link in this sentence.


Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also the author of the forthcoming book “Stoking Your Innovation Bonfire” from John Wiley & Sons.

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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