Make Your Customer Research Effective

Answer These Questions First

by Matt Heinz

Make Your Customer Research EffectiveThe biggest problem with most market research isn’t the research itself. It isn’t the questions, or the audience, or the channel, or the analysis.

The biggest challenge with market research in almost any context is an organization’s interest and ability to do it, accept it, and make changes based on it.

That third part comes naturally if you do the first two well.

The next time you or your organization wants market research, make sure you can answer “yes” to these two questions:

  1. Do you want to find out?
  2. Will you listen to what it says?

Make sure it’s not just you answering, but your key stakeholders internally, the product team, your leadership team, anyone who will make decisions based on your findings. If they’re not on board, or ready to accept the credibility of what you find, you may very well be wasting everyone’s time.

Don’t miss an article (1,550+) – Subscribe to our RSS feed and join our Continuous Innovation group!


Matt HeinzMatt Heinz is principal at Heinz Marketing, a sales & marketing consulting firm helping businesses increase customers and revenue. Contact Matt at matt@heinzmarketing.com or visit www.heinzmarketing.com.

Posted in ,

Matt Heinz

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

EPISODE FIVE – Ask the Consultant – What is design thinking?

By Braden Kelley | April 20, 2021

Live from the Innovation Studio comes EPISODE FIVE of a new ‘Ask the Consultant’ series of short form videos. EPISODE…

Read More

The Visual Project Charter™ and Remote Project Management

By Braden Kelley | April 20, 2021

The reality is that for most of us project managers, whether we want to acknowledge it or not, the process…

Read More

Leave a Comment