Make Your Customer Research Effective
Answer These Questions First
by Matt Heinz
The biggest problem with most market research isn’t the research itself. It isn’t the questions, or the audience, or the channel, or the analysis.
The biggest challenge with market research in almost any context is an organization’s interest and ability to do it, accept it, and make changes based on it.
That third part comes naturally if you do the first two well.
The next time you or your organization wants market research, make sure you can answer “yes” to these two questions:
- Do you want to find out?
- Will you listen to what it says?
Make sure it’s not just you answering, but your key stakeholders internally, the product team, your leadership team, anyone who will make decisions based on your findings. If they’re not on board, or ready to accept the credibility of what you find, you may very well be wasting everyone’s time.
Don’t miss an article (1,550+) – Subscribe to our RSS feed and join our Continuous Innovation group!
Matt Heinz is principal at Heinz Marketing, a sales & marketing consulting firm helping businesses increase customers and revenue. Contact Matt at matt@heinzmarketing.com or visit www.heinzmarketing.com.
NEVER MISS ANOTHER NEWSLETTER!
LATEST BLOGS
How Brexit Has Affected UK E-commerce Businesses
Photo by Zyro on Unsplash The popularity of online shopping was already growing at an impressive rate – and…
Read MoreOvercoming range anxiety: three tips for EV owners
Photo by Jenny Ueberberg on Unsplash In the last few years, electric vehicles (EVs) have become more and more…
Read More