3 Crippling Disconnects in Social Media Strategy

3 Crippling Disconnects in Social Media Strategy

  • HR
  • R&D
  • Product Development
  • Brand Experience
  • Operations / Manufacturing
  • Communication
  • Marketing
  • Pricing
  • Advertising
  • Sales
  • Customer Service
  • Channel Management
  • Web / Online
  • Logistics
  • Distribution
  • IT
  • Legal
  • Government Relations
  • Finance
  • Obviously not every one of these strategies needs to be integrated with the social media / networking strategy in every business. But all of them ARE integration possibilities based on first-hand client experience and regular perusal of social media case studies.

    And while we’re at it, here’s another suggestion: if you’re over 40, don’t succumb to artificial age or generational divides between you and the “younger crowd” that “gets” social media either. Social networking will neither save nor end the world as we know it, but it has and will continue to fundamentally change vital aspects of business strategy.

    Do yourself a big favor. If you haven’t already, start thinking about social media and social networking holistically right away. The future success of your career and your business depend on it!

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    Mike BrownMike Brown is an award-winning innovator in strategy, communications, and experience marketing. He authors the BrainzoomingTM blog, and serves as the company’s chief Catalyst. He wrote the ebook “Taking the NO Out of InNOvation” and is a frequent keynote presenter.

    Mike Brown

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    1. isabella mori (@moritherapy) on August 15, 2010 at 4:28 am

      get the third idea. don’t really know what you mean by this:

      “you can’t foster artificial disconnects between online and social media strategies within your organization.”

      let me see if i can translate that: make sure your webmaster and your social media person talk to each other – is that what you mean?

      “forget about allowing strategy-crippling disconnects between social media and other core business functions.”

      e.g. “don’t say one thing in HR and another on twitter” … ?

    2. Mike Brown on August 15, 2010 at 9:46 am

      You’ve got it Isabella.

      Part of the challenge may be that the original first paragraph in the post was eliminated here. It read:

      “I was talking with someone several years younger than me who has significant job-related online responsibilities. In the course of the conversation, the person mentioned social media duties in the organization were delegated to younger people because they “get social media.”

      That paragraph is key in setting up the web/social media and age-related disconnects.

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