Don't Believe the Innovation Hype

Don't Believe the Innovation HypeThere are some strange rumors circulating out there that I’ve written a book. Before these rumors spin out of control, I thought I should address you, the loyal and valued readers of Blogging Innovation, and set the record straight.

I have not written a novel, an autobiography, or a tell-all book. Let us be clear. Despite what some people might be saying, I have not written a book about how to fix the sorry state of the global economy, or anything that might even in a small part include tips about how to find the perfect job. I also do not, nor have I ever pretended to be able to give you a new look or make you fashionable, either by writing about fashion or by speaking any magic or even mildly interesting words about the subject.

But I must admit, that yes, I have written a book about innovation. Get your rotten tomatoes ready.

Now, some of you might be wondering, why on earth would I do this?

And, some of you might be wondering why I haven’t addressed these rumors before now.

Well, in regards to the timing, it didn’t feel right to say anything before now. It just felt too premature.

Stoking Your Innovation BonfireAnd, in regards to why I would write a book? Well, it’s not to become the next Julia Child or John Grisham. I’m not very good at cooking, and I couldn’t stomach being a lawyer. But, I can finally come clean and say that, yes, I am passionate about innovation. There, I’ve said it, and if you want to know what I think about the subject, you can now read the sordid details in the pages of this book.

Instead of fashion or fine cuisine, I’ve chosen to write about identifying and removing barriers to innovation. The full title of the book is Stoking Your Innovation Bonfire – A Roadmap to a Sustainable Culture of Ingenuity and Purpose and it is available for pre-order wherever fine business books are sold. The book is being published by John Wiley & Sons, officially launches in October 2010, and features a foreword by Rowan Gibson.

With this all out in the open, I promise that my blogging game won’t go to hell in a hand basket, and I hope I won’t be missing the Postrank cut anytime soon. If you want to get the inside scoop and read more information about the book, please visit

Now that I am publicly humiliated and exposed as the author that I am, I might as well offer you the opportunity to be one of the first to preview the sample chapter from my new book. All you have to do is join our mailing list by August 31, 2010 and you will receive an electronic copy of the chapter on ‘Sustainable Innovation’ from Stoking Your Innovation Bonfire on September 1, 2010. If you’re already receiving our monthly Innovation Insights newsletter, then you will automatically receive the free sample chapter.

I promise you won’t have to wait in any silly lines (queues for the Brits and Aussies among you) and I guarantee that you will still be able to read it no matter how you choose to hold your device. Finally, please don’t tell too many about this, I’m not sure I’m ready to face Maria Bartiromo quite yet.

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Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also the author of the forthcoming book “Stoking Your Innovation Bonfire” from John Wiley & Sons.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.




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No Comments

  1. Deb Mills-Scofield on August 24, 2010 at 8:49 pm

    Will it be available as an e-book (kindle) right away?

  2. admin on August 24, 2010 at 9:01 pm

    I hope so. Let me try and find out more of the electronic format details.

    All the best,


  3. admin on August 25, 2010 at 6:10 pm

    John Wiley & Sons will create and sell an e-book, and Amazon will likely create a Kindle version of the book to be available possibly before the print version on Amazon.

    All the best,


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