October 2010 Sponsor – Spigit

Spigit - October Blogging Innovation SponsorThank you to Spigit for sponsoring Blogging Innovation for October 2010.

Spigit has experienced some exciting changes over the last month. This week, the leading purpose-built innovation software provider announced the appointment of former Microsoft Global Director for Innovation, Jeff Spencer, as the VP of SharePoint Strategy. Spencer has been an integral part of Microsoft’s innovation product strategy and planning for over eight years. As lead SharePoint strategist at Spigit, Spencer will be responsible for developing its’ SharePoint integration strategy and building enduring relationships with Microsoft’s product teams. More to come on SharePoint, so stay tuned…

In addition to executive team expansion, Spigit announced that the company has been chosen by Arizona’s Maricopa County to power their employee innovation efforts. Maricopa is the fourth largest county in the United States, and will use Spigit’s effective combination of crowdsourcing and social networking tools to drive its first collaborative internal innovation community. The county intends to focus its innovation efforts on a preliminary group of 2,500 employees; however, plans to expand to all 13,000 employees are already underway. Quickly becoming a leading government innovation solutions provider, Spigit looks forward to assisting other government groups in achieving their goals of uncovering game-changing ideas, greater transparency and increased efficiency.

If you are implementing innovation management software to better manage your innovation process and deliver on your innovation strategy, I encourage you to add Spigit to your consideration set. You really can’t manage innovation successfully with e-mail or paper submissions.

For more information, please visit www.spigit.com.

Blogging Innovation continues its commitment to being a leading independent source for innovation and marketing insight articles from:

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If you would like to submit an article or are interested in being Blogging Innovation’s November 2010 sponsor to help the innovation and marketing conversations continue, please contact us.

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Braden KelleyBraden Kelley is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy.

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.




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As people become ever more immune to traditional advertising and marketing, branding will become more important. Branding is all about building an emotional connection with customers. Making the decision to follow a strategy focused on building a brand is not without peril, however, as it means that you will have to choose to not do certain things, like pursue a low price strategy.

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