Now in Futuristic 2D

Now in Futuristic 2DSince the release of James Cameron’s Avatar last year, 3D films have become a hot trend. With films like Alice in Wonderland and the release of state-of-the-art 3D televisions from companies like Samsung and Toshiba, it seems like everyone is interested in making flat images into three-dimensional experiences.

The Japanese design firm Nendo, on the other hand, has turned this idea on its head. They have designed a series of household items (chairs, coffee tables, lamps) that appear to be simple, two-dimensional line drawings, but are actually real three-dimensional objects. The two collections (“Thin Black Lines” and “Blurry White Surfaces”) have been on display in London since September 20 (in fact “Thin Black Lines” is housed at the Saatchi Gallery.)

Nendo’s proclaimed mission is “giving people a small ‘!’ moment.” Those rare “wow” experiences that can sometimes give you a real jolt. With these two collections, they’ve succeeded. These are addictive to look at, and they stimulate the senses in a truly original way.

Clockwise: stool, chair, bowls, vases. Image source: Design Boom

Don’t miss an article (1,750+) – Subscribe to our RSS feed and join our Continuous Innovation group!


Kevin RobertsKevin Roberts is the CEO worldwide of The Lovemarks Company, Saatchi & Saatchi. For more information on Kevin, please go to www.saatchikevin.com. To see this blog at its original source, please go to www.krconnect.blogspot.com.I

Kevin Roberts

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

How to Win in the Disruptive Economy: A New Playbook for Success

By Greg Heist | June 4, 2021

Leo Tilman and Charles Jacoby write in their book Agility: How to Navigate the Unknown and Seize Opportunity in a…

Read More

DEVELOPING A HUMAN-CENTRIC FUTURE-FIT FOCUS

By Janet Sernack | May 18, 2021

In a recent article “Organizing for the future: Nine keys to becoming a future-ready company” McKinsey and Co, suggested that…

Read More

Leave a Comment