Open Innovation Insights – P&G Case Studies

Open Innovation Insights - P&G Case StudiesWhat do the results of open innovation look like? I am sure many people wonder about this and I am thus pleased to share lots of short cases that P&G presented at our recent open innovation event in Brazil.

Check this document: P&G Case Studies Latin America

To give an example, this is what the case studies look like:

Swiffer Dusters®

  • Out Licensing Agreement with competitor in Japan: Unicharm
  • Three-way win for: consumers, both partner companies
  • Turned a Japanese product into a global hot-seller

P&G engineers were working on a dusting tool to expand the Swiffer® mop line when C+D teams came across a hand-held product being sold in Japan. They liked the sleekness and user-ease of the Japanese product – as did consumers in market testing.

The company, UniCharm, did not have the manufacturing, distribution or marketing might to take their product into other markets. The resulting partnership enabled P&G to launch the Japanese innovation in the US in just 18 months under P&G’s established Swiffer brand. Now a market leader, Swiffer Dusters are sold in 15 global markets… and now include brand extensions: 360-degree Dusters and Dusters with Extendable Handles.

Don’t miss an article (1,800+) – Subscribe to our RSS feed and join our Continuous Innovation group!


Stegan LindegaardStefan Lindegaard is a speaker, network facilitator and strategic advisor who focus on the topics of open innovation, intrapreneurship and how to identify and develop the people who drive innovation.

Stefan Lindegaard

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

Changing Relationship Between Electric Vehicles and Power Grid

By Braden Kelley | October 13, 2021

Recently Ford announced an electric truck for the masses, the Ford F-150 Lightning, with up to 300 miles of range…

Read More

Four Traits Your Next CEO Must Have For Your Organization to Thrive

By Anthony Mills | October 13, 2021

CEOs come and CEOs go.  Some – like Steve Jobs at Apple, Jeff Bezos at Amazon, and Richard Branson at…

Read More

No Comments

  1. Larry Irons on October 14, 2010 at 10:47 am

    Seems more like a product distribution agreement than it does open innovation.

Leave a Comment