Open Innovation Insights – P&G Case Studies
What do the results of open innovation look like? I am sure many people wonder about this and I am thus pleased to share lots of short cases that P&G presented at our recent open innovation event in Brazil.
Check this document: P&G Case Studies Latin America
To give an example, this is what the case studies look like:
- Out Licensing Agreement with competitor in Japan: Unicharm
- Three-way win for: consumers, both partner companies
- Turned a Japanese product into a global hot-seller
P&G engineers were working on a dusting tool to expand the Swiffer® mop line when C+D teams came across a hand-held product being sold in Japan. They liked the sleekness and user-ease of the Japanese product – as did consumers in market testing.
The company, UniCharm, did not have the manufacturing, distribution or marketing might to take their product into other markets. The resulting partnership enabled P&G to launch the Japanese innovation in the US in just 18 months under P&G’s established Swiffer brand. Now a market leader, Swiffer Dusters are sold in 15 global markets… and now include brand extensions: 360-degree Dusters and Dusters with Extendable Handles.
Stefan Lindegaard is a speaker, network facilitator and strategic advisor who focus on the topics of open innovation, intrapreneurship and how to identify and develop the people who drive innovation.
NEVER MISS ANOTHER NEWSLETTER!
When sustainability is on the agenda, you’re likely to hear many terms mentioned that you may or may not be…Read More
Photo by NordWood Themes on Unsplash Working remotely became a part of everyday life for many people all over the…Read More