You Can Be Strategic in 15 Seconds

You Can Be Strategic in 15 SecondsIt’s a really good thing to be tactical. It’s important to have a bias for action, to focus on getting things done.

Write the strategy, build a plan, sure. But spend most of your time in execution mode to make things happen.
Of course, the down side is that it’s easy to be so focused on execution day to day, that we don’t step back and ask the strategic questions to make sure we’re on track, and make sure we’re not missing more significant opportunities to achieve and exceed our goals & expectations.

Stepping back from execution to be strategic is everybody’s job, and it doesn’t have to take longer than 15 seconds to give your work a gut-check. Here are a few questions to ask yourself every once in awhile to make sure you’re on track:

  1. Why are we doing this?
  2. What’s the objective? What does success look like?
  3. How will I know this is successful? How will I measure it?
  4. Has anything changed (at the company, in the market, with our customers) since we last decided this was worth doing?
  5. Would our customers think this is a good idea?
  6. If I started this project from scratch, is this still how I would do it?

Don’t miss an article (1,800+) – Subscribe to our RSS feed and join our Continuous Innovation group!

Matt HeinzMatt Heinz is principal at Heinz Marketing, a sales & marketing consulting firm helping businesses increase customers and revenue. Contact Matt at or visit

Matt Heinz




Cultivating food from the air we breathe: How decades-old NASA technology is still delivering disruptive tech today

By Dan Blacharski | June 29, 2021

The “Replicator” machine seen on the “Star Trek: The Next Generation” television series was imagined as a 24th century technology…

Read More

Il Sole 24 Ore and qiibee launch the first book ever made on Blockchain & NFT

By Francesco Pagano | June 23, 2021

The first book in the world made on blockchain, the first ‘decentralized’ discussion on leadership, completely shared and co-created with…

Read More

Leave a Comment