Social Media Responsibility

Social Media ResponsibilityMy wife pointed me to an LA Times story a couple of days ago that made me cringe… The article recounted how TV personality Bill Nye (“The Science Guy”) suddenly passed out while speaking at USC. While this caused a tense moment, he appears to be okay now. However what incensed me was how the crowd reacted. Witnesses noted the crowd did nothing, they did not come to his aid, and they were of no help to Bill whatsoever. But the audience was oh-so quick to grab their phones and tweet/IM/Facebook about what they were watching. Therein lies the problem – they were watching, not acting. In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality.

As most of you know, I’m a big fan of social media. I use it personally and my company has a social media practice area which offers social media services to our clients. But when social media addiction takes precedence over common sense, over helping another human being, it may be time to reassess the world in which we live. Social tools, platforms and networks are meant to be conduits to broader and deeper relationships. The real benefit of social media is in improving how we interact not in creating barriers to engagement. The digital world is at its best when it brings us closer together and at its worst when moves us further apart.

I probably wouldn’t even bring up this topic if what happened to Bill was an isolated event, but it’s not. I have observed other reports where people have been attacked, injured, or were otherwise in need of help but didn’t receive it because bystanders would simply rather standby than help. They would rather shoot a video, bang out a tweet, or just go on ignore rather than help a fellow human being…

Let me be clear – I’m not attempting to dismiss the value of social media, because it would take contriving an intellectually dishonest argument to attempt to nullify something that offers so many benefits and so much potential. In fact, I hope that some in Bill Nye’s audience were attempting to contact emergency services, but I rather suspect that this was not the case for most of them.

Let me ask you a few questions: Which world do you live in – the real world or the virtual world? Are you still able to distinguish the difference between the two? The term “virtual reality” derived its name for a reason…because it’s NOT real – it’s virtual, simulated, and it can easily become fantasy if you lose touch with reality. Even scarier is when the ambiguous and ethereal become your reality. If you choose voyeurism over real relationships you have precariously positioned yourself on a very slippery slope. It’s perfectly fine to spend time in the virtual world if you recognize it as such. So, are you still in touch with reality? Do you avoid human relationships in lieu of online relationships? Are your online relationships adding value to your personal and professional life or harming them? Would you reach out to another human being in need of help or just tweet about it?

The simple message here is anything can be misused, or abused. Anything can become an addiction or an idol – even something as wonderfully powerful as social media. I have no problem with social media if it’s adding value to your world. I have no issue with social media being used to help people as has been the case on numerous occasions around the world. But I do have an issue (and so should you) if social media is cutting you off from the real world, and is keeping you from helping others. When black & white becomes permanently blurred so that everything reads as shades of grey, things can become dicey. Real life is not a spectator sport – it’s a participation sport, and in fact, I submit to you that it’s a full contact participation sport.

As always I welcome your comments below…

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Mike MyattMike Myatt, is a Top CEO Coach, author of “Leadership Matters…The CEO Survival Manual“, and Managing Director of N2Growth.

Mike Myatt




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No Comments

  1. Robert Bravery on November 18, 2010 at 4:18 am

    Yes it’s a scary thing. But for many the online relationships are more real and more effective than the real world relationships.

    Are they any less real? I would not say so. But the problem is not understanding the difference between the two. To many would substitute the online relationships for what we understand as real-life relationships.

    Certainly, human beings need contact. But the addiction to Social Media is certainly worrying.
    Check my post on Is Facebook turning us into a society of social misfits?

  2. Arthur Jun on November 18, 2010 at 9:02 pm

    I think the cause of this is much more than just social media. Society has become way to desensitized and unaware of social good. Many people claim to be philanthropic and caring, but in reality it is easy to “like” the support of cancer and tweet about it. When it comes to immediate interaction with others to do good, no one steps in.

  3. LS Geekster on November 19, 2010 at 1:34 am

    Kudos! Very well said. I am working with an internet safety site now and to read this post is really helpful how social media affect people online. Could I bookmark this page? I guess I have to spread these words to my colleagues. Thanks.

  4. Lyndit on November 20, 2010 at 12:50 am

    Your honest words are much appreciated. Remembering the early days of having a phone capable of receiving and sending email and it became almost too easy to get immersed in responding to all of them.

    The best example of people’s disconnection with reality is being glued to their technology while driving. There have been studies that suggest a person texting, tweeting or even sad as it might sound browsing through Facebook drives worse than someone heavily intoxicated and are some huge percentage more likely to get in an accident over someone that has had a few drinks.

    The accident part is scary, is a text message, a tweet or reading the most recent email worth endangering people? Of course not. So why do people continue to do it?

    Hopping off my soapbox… thank you for the great read and reflections.

  5. Zoe on December 1, 2010 at 10:39 am

    Oh my gosh, I hadn’t heard that story about Bill Nye! That’s awful, but it really shows you how our society is behaving now. Everyone is removed from reality because of social media (and I’m not bashing social media, I’m just saying it totally adds a level of complacency in our lives where there wasn’t one before).

    On a funny note, has a spoof PSA out about social media addiction and how one family copes with a mother who is addicted to tweeting and playing Farmville. It’s really hilarious, but there is totally a kernel or two of truth in it!

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